The biggest challenge for the cultured meat companies is the scale-up of the production and reduction of production costs. ttopstart helps these companies in developing smart strategies to achieve their goals. In this blog we discuss which companies will bring cultured meat one step closer to our plate.
Introduction
Cultured meat (also referred to as clean, lab-grown or cell-based) will be able to offer us the best of both worlds: meat which actually tastes like conventional meat but produced with fewer resources and significantly less environmental impact. By now, many people have heard of cultured meat and in Singapore the first cultured meat product, developed by Eat Just and commercialized by their subsidiary GOOD Meat, is approved for market entry. However, today cultured meat is not yet an alternative option for meat in our home-cooked meals.
Disclosed funding
There is no doubt that cultured meat will capture a significant segment of the meat market. Many companies have entered the field, from start-ups to large companies active in the food industry (e.g., Merck, DuPont, Cargill, Bell Food Group, Tyson Foods). The biggest challenge for the cultured meat companies is the scale-up of the production and reduction of production costs. Several companies have raised series B investments to overcome these challenges, to build facilities, and to realize the scale-up of cultured meat. Based on disclosed funding, GOOD Meat, Upside Foods (former Memphis Meats), Aleph Farms and Mosa Meat are frontrunners (see figure). Actor and Oscar winner Leonardo Di Caprio is also investing in the latter two companies, showcasing the increased awareness of cultured meat. We predict that more cultured meat companies will also raise the required investments for scale-up to bring cultured meat one step closer to our plate.
*Total funding on Crunchbase did not match Meatable’s press release, so the press release is used as a source (https://meatable.com/series-a/).
How to develop smart strategies
At ttopstart, we have experience in mapping challenging life sciences and healthcare/agri-food markets and in developing smart strategies to achieve your ambitious goals. Is your value proposition validated? Is your company strategy sustainable? Do you experience difficulties in scaling-up? We can support you in answering these strategic questions. Find out more in our Business Leadership brochure. You can download the brochure in the section below.
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“At ttopstart, we have experience in mapping challenging life sciences and healthcare/agri-food markets and in developing smart strategies to achieve your ambitious goals. Is your value proposition validated? Is your company strategy sustainable? Do you experience difficulties in scaling-up? We can support you in answering these strategic questions.”
– ANDREA SLOT, MSc
CONSULTANT AT TTOPSTART
Download brochure
Our ‘Business Leadership’ brochure contains relevant insights on how to strategise over the entire life cycle of your innovation. Download the brochure and find out how to implement smarter business strategies that breaks through the many market hurdles.
